STREETSCAPE + URBAN REALM DESIGN |
Royal Sutton Coldfield Masterplan | Sutton Coldfield Town Council + Birmingham City Council
As part of a team led by Tibbalds, Urban Movement developed a masterplan and town centre strategy for the Royal Town of Sutton Coldfield, for Sutton Coldfield Town Council and Birmingham City Council - with UM leading on public realm, landscape, streetscape and transport.
The purpose of the masterplan was to provide a bold and ambitious vision for the town centre that unites stakeholders behind a deliverable plan for how the town needs to evolve over the next 10 years. As part of the masterplanning process we worked with local stakeholders to bring transformational public realm and transport interventions to life, making sure that our ideas were understood in the first place - but more importantly to ensure the community and stakeholders had a sense of ownership over them.
We worked with community organisations, private sector developers, investors and businesses to ensure that our work delivered in the short term, to immediately reverse the downward trajectory of the town centre environment; as well as the long term, allowing the town centre to evolve into a place where people want to be, a place where people want to live, and a healthy place that is fit for urban childhoods.
Our work evolved through the process to deliver on core themes; such as setting out a strategy for growth and development that removed the need for a previously proposed relief road - freeing up land that had been protected for this infrastructure and sterilising parts of the town centre; improving the environment for pedestrians and cyclists and humanising the existing urban motorway ring-road, whilst maintaining traffic flow; improving connectivity across the town centre and to the park; consolidating parking as part of a town centre-wide parking strategy; and creating a new interchange quarter that improved the operational and passenger experience of public transport. Winning support for our strategies, as a final work stream we developed concept designs for the key public spaces and streets to be taken forward.
The masterplan was adopted in August 2020, and is on path to be adopted as a SPD in the coming months.
The purpose of the masterplan was to provide a bold and ambitious vision for the town centre that unites stakeholders behind a deliverable plan for how the town needs to evolve over the next 10 years. As part of the masterplanning process we worked with local stakeholders to bring transformational public realm and transport interventions to life, making sure that our ideas were understood in the first place - but more importantly to ensure the community and stakeholders had a sense of ownership over them.
We worked with community organisations, private sector developers, investors and businesses to ensure that our work delivered in the short term, to immediately reverse the downward trajectory of the town centre environment; as well as the long term, allowing the town centre to evolve into a place where people want to be, a place where people want to live, and a healthy place that is fit for urban childhoods.
Our work evolved through the process to deliver on core themes; such as setting out a strategy for growth and development that removed the need for a previously proposed relief road - freeing up land that had been protected for this infrastructure and sterilising parts of the town centre; improving the environment for pedestrians and cyclists and humanising the existing urban motorway ring-road, whilst maintaining traffic flow; improving connectivity across the town centre and to the park; consolidating parking as part of a town centre-wide parking strategy; and creating a new interchange quarter that improved the operational and passenger experience of public transport. Winning support for our strategies, as a final work stream we developed concept designs for the key public spaces and streets to be taken forward.
The masterplan was adopted in August 2020, and is on path to be adopted as a SPD in the coming months.